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GTFOHWTBSRTFN: Greenville, South Carolina Gets Side-Eye For Using White Folks In Juneteenth Marketing Promo

Source: LumiNola / Getty

Why is it so damn hard to celebrate Black people without some sort of pesky white interference?

The city of Greenville, South Carolina is getting FLAMED on social media for their inexplicably headassy decision to feature smiling white faces on their Juneteenth celebration marketing materials.

Please take this down @CityGreenville y’all dropped the ball on this. Poor effort, poor marketing, poor knowledge of Juneteenth, poor consideration of the black people who lives in the Greater Greenville area.

— Erik Vance (@PrayOrDie) May 24, 2023

According to WCNC, Rueben Hays, Founder and Executive Director of Juneteenth GVL, says that the banners were designed to show the public that all races of people were welcome to celebrate the holiday.

“We understand that it’s a very sensitive subject, especially in the African American community,” Hays said. “We failed at making sure that we completely centered African Americans at the center of our marketing, of all of our marketing.”

And therein lies the problem. Why should other races feel not welcome to celebrate something that ALL AMERICANS should be happy about just because Black people are centered? What is it about Black faces that intimidate others so badly that they couldn’t be comfortable enough to rejoice over the “end” of SLAVERY? The road to hell is paved with good intentions and there should have definitely been some deeper thinking about the message that was being broadcast to the public.

In addition to the apology, Juneteenth GVL will be changing all the banners to Pan African flags.

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